Snapchat has unveiled more details about its upcoming Snap Sports Network, which will feature unconventional sports content. Unlike traditional sports coverage, this network will highlight niche events such as dog surfing, extreme ironing, professional pillow fighting, and water bottle flipping.
Key Features
- Unique Content: The network aims to present sports in a light-hearted and wacky manner, encouraging Snapchatters to engage with unique sports they may not have tried before.
- Launch Details: Starting from July 19th through August 7th, the Snap Sports Network will release six episodes featuring high-energy segments.
- Anchors and Influencers: The network will be hosted by four primary anchors, including Kris London and Rachel DeMita, alongside other influencers who typically focus on traditional sports.
- Sponsorship: e.l.f. Cosmetics will sponsor the initial episodes, offering new sponsorship opportunities.
Audience Engagement
Snapchat aims to leverage its existing sports-interested user base, which averages 180 million viewers per month, to drive more engagement and interest in the app. The unconventional sports content is expected to appeal to this audience and potentially spark new trends.
Availability
The Snap Sports Network will be accessible in the Discover section of the Snapchat app later this week, coinciding with the upcoming Olympics, making it an opportune time to introduce lesser-known sports to its audience.
