Meta is expanding access to its Verification for Business subscription package for brands. This package allows brands to purchase a blue checkmark for their Facebook and/or Instagram profiles. Previously, this option was only available to brands in Australia, New Zealand, and Canada. Now, businesses in Argentina, Mexico, Chile, Peru, France, and Italy can also purchase a verification tick for each app.
Meta is also introducing new elements and higher-priced tiers for its business verification packages to cater to more use cases. There are now four increasingly higher-priced verification options, with a range of add-on benefits at each price point. The highest priced tier costs $499 per month, or a combined $699.98 per month if you verify both your Facebook and Instagram profiles.
All of Meta’s Verification for Business packages include a verified badge for your profile, enhanced account support, and impersonation monitoring in-stream. Additional elements, depending on the package, include:
- Enhanced profile: Multiple business link options and visual elements for your links
- Search optimization: Your profile appears “at or near the top of search results”
- Featured account: Your business is shown in dedicated “Meta Verified” business display units on Facebook and Instagram
- Links in Reels: 2 to 6 links in Reels per month, depending on your price point
- Employee impersonation protection: Verification badges for chosen employees
- Customized messaging chats: Dedicated color palettes for your customer chats
- Account review: Top tier subscribers get access to “semi-annual” profile reviews from a Meta expert to enhance your content strategy
While these new add-ons come at significantly higher price points, they may be worth considering for brands heavily invested in Facebook or Instagram promotions.
