Meta is changing its photo tagging label from "Made with AI" to "AI info" across all its apps due to user feedback and confusion. Initially, the "Made with AI" tag was applied to photos that had undergone basic editing using AI-powered tools, leading to misunderstandings. The new "AI info" label aims to clarify that the image may not be entirely AI-generated but could have used AI tools in the editing process.
Meta's underlying technology for detecting AI use in photos remains unchanged, relying on technical metadata standards like C2PA and IPTC. This means photos edited with tools such as Adobe’s Generative AI Fill may still receive the new label. The goal is to align the label more closely with user expectations and provide better context.
However, the new label does not address the issue of fully AI-generated photos going undetected or specify the extent of AI-powered editing. Meta and other social networks need to establish guidelines that balance transparency without unfairly impacting photographers who use AI tools for minor edits. Additionally, companies like Adobe should inform users that their images might be tagged on other platforms when using certain AI tools.
