Google's search ranking has been experiencing increased volatility and fluctuations, leading to speculation about a potential update. The last known update was an unconfirmed one on May 16th, followed by a period of calm. However, the volatility has spiked again recently. Notably, the March 2024 core update began on March 5th and ended on April 19th, a span of 45 days. Ranking fluctuations were reported before April 25th and also on May 3rd and May 9th.
Despite the rollout of AI Overviews and a new web filter, it's doubtful these are causing the current volatility. Various Google tracking tools, including Semrush, SimilarWeb, Advanced Web Rankings, Mozcast, SERPmetrics, Accuranker, Mangools, Wincher, SERPstat, Cognitive SEO, and Algoroo, have shown significant Google ranking volatility over the past week.
SEO chatter from WebmasterWorld reveals mixed experiences with ranking volatility. Some users report increased traffic and improved inquiries, while others have seen a drop in top-ranking terms and a surge in bot visits.
There's also movement in competitive terms, with some users experiencing changes in their rankings. The discussion continues as users try to understand the ongoing changes.
