LinkedIn has introduced two new updates for analytics:
Unique Views metric for posts: This metric represents the number of distinct accounts that have seen your post, as opposed to impressions which indicate the number of times your post was displayed on screen. Unique Views provides creators and thought leaders with another metric for measuring the audience they are reaching with their posts. It helps understand the breadth of reach versus the frequency of exposure.
Impressions from reposts: These are now factored into the impression count for your original posts. This inclusion provides a full picture of the performance of your content, whether it's the original post or a repost by someone else. If your posts are often reposted by others, you can expect to see an increase in impression performance over time.
These updates, along with other recent LinkedIn analytics upgrades like newsletter-specific analytics and the ability to export post analytics, should help facilitate more creator-brand collaborations. They provide more comprehensive data for creators to use when pitching to brands, and more data for evaluating sponsored content during campaign reporting.
