LinkedIn Marketing API Updates: DMP Segments, Breaking Changes, Targeting Rules

June 19, 2024 at 1:46:20 PM

LinkedIn Marketing API Updates: DMP Segments, Breaking Changes, Targeting Rules

LinkedIn has released its June 2024 API updates, featuring product and platform changes, reminders from prior launches, and notifications on breaking changes.

Product & Platform Announcements

DMP Segments API: Field Removal

  • The accessPolicy field has been removed due to low usage.
  • Including this field in create or update requests will no longer return a response from READs (e.g., GET, BATCH_GET, FINDER).

Breaking Changes

The following API versions will be deprecated and removed on the specified dates:

  • 202307 - December 16, 2024
  • 202308 - August 15, 2024
  • 202309 - September 16, 2024

Reminders

Changes to Member Groups’ Targeting in the EEA and Switzerland

  • As of May 15, 2024, Member Groups’ targeting within the European Economic Area (EEA) and Switzerland (CH) has been disabled.
  • Existing campaigns created before May 15 targeting these regions will continue to deliver unless edited.
  • New campaigns cannot use this targeting facet for members in these regions.
  • Campaigns targeting countries outside the EEA and Switzerland are unaffected.

Advertisers are encouraged to review LinkedIn's targeting best practices to optimize their campaigns.

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