LinkedIn Launches New Pages Admin Dashboard to Enhance Brand Engagement and Performance

May 31, 2024 at 9:31:25 AM

TL;DR Now, LinkedIn introduces the new Pages Admin Dashboard to help brands engage more effectively with their audience. The dashboard includes four main modules: today's actions, manage posts, track performance, and join conversations. Additionally, new Feed and Page posts tabs are introduced for better content management and engagement. These updates aim to make brand interaction more efficient and responsive.

LinkedIn Launches New Pages Admin Dashboard to Enhance Brand Engagement and Performance

In today’s digital landscape, brands must stay relevant and efficiently engage with their audience. Social media, particularly LinkedIn, is crucial for this. LinkedIn Pages help brands showcase themselves, gather insights, and engage with their audience.

New updates to the Pages admin view aim to enhance these capabilities.

New Pages Admin Dashboard

Dashboard Tab

The new Dashboard tab offers a comprehensive summary of Page activity, performance, and engagement opportunities.

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It includes four main modules:

  1. Today’s Actions Module: Provides a curated list of recommendations and actions, such as replying to comments, mentions, and adopting new features.

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  1. Manage Posts Module: Displays recent posts, allowing admins to manage activity, join conversations, and grow engagement through various tools.

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  1. Track Performance Module: Monitors vital statistics like impressions, search frequency, and new followers.

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  1. Join Conversations Module: Curates trending and relevant content from the organization’s community, enabling easy participation in conversations to build brand awareness and engage with the community.

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Feed and Page Tabs

  • Feed Tab: A central place to view and engage with employee content and content from followed Pages.
  • Page Posts Tab: Offers a single view to manage better and boost all Page content.

These updates are designed to make it easier for brands to stay up-to-date, take action, and engage effectively with their audience.

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