LinkedIn has introduced view counts for videos, visible at the bottom left of the video when scrolling through the mobile feed. This update aligns LinkedIn's video experience with other platforms like Instagram, TikTok, and YouTube Shorts, making it more familiar for users.
The addition of public view counts is expected to significantly influence user behavior in several ways:
Increased Engagement
Videos with high view counts are likely to encourage more interaction, as users may feel motivated to watch, like, comment, or share popular content.
Social Proof
Public view counts act as social proof, indicating that a video is worth watching. A high view count can enhance the perceived value of the content, increasing trust and interest in the creator.
Seeing videos with high view counts may inspire users to create and share more video content, especially as videos are gaining greater reach on LinkedIn compared to other post types.
For influencer marketing managers, this update simplifies the process of identifying potential partners based on their initial performance data, particularly for campaigns focused on generating views.
