LinkedIn Introduces "Videos For You" Feature to Enhance User Engagement

August 14, 2024 at 2:26:39 PM

TL;DR LinkedIn has launched a new feature called "Videos For You," which offers personalized video suggestions in a distinct feed section. Users can browse videos horizontally, view them in full-screen, and swipe vertically to watch more, similar to other video-sharing platforms. This feature responds to a 34% increase in video uploads, aiming to boost user engagement and provide content creators with new opportunities to reach their audience.

LinkedIn Introduces "Videos For You" Feature to Enhance User Engagement

LinkedIn has launched a new feature called "Videos For You," further embracing the growing trend of video content on the platform.

Key aspects of the update

  1. New Feed Section: "Videos For You" appears as a distinct section within the user's feed, offering personalized video suggestions.

  2. Horizontal Scrolling: Users can browse through suggested videos by scrolling horizontally within the new section.

  3. Full-Screen Viewing: Tapping a video opens it in full-screen mode for an immersive viewing experience.

  4. Vertical Swiping: Once in full-screen mode, users can swipe vertically to watch additional videos, similar to features on other popular video-sharing platforms.

  5. Easy Navigation: Users can return to their main feed by clicking back, maintaining a seamless browsing experience.

This new feature comes in response to the significant growth of video content on LinkedIn. The platform reports a 34% increase in video uploads, making it the fastest-growing content format on the network.

By introducing "Videos For You," LinkedIn aims to capitalize on this trend, potentially increasing user engagement and time spent on the platform. It also provides content creators with a new avenue to reach their audience, as their videos may appear in this dedicated section.

As LinkedIn continues to evolve beyond its traditional role as a professional networking site, this update represents another step towards becoming a more dynamic content platform, catering to changing user preferences and consumption habits.

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Lindsey Gamble
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