After releasing the Annual Algorithm Report, research indicates that performance metrics on LinkedIn are declining.
Users are reporting decreased views, follower growth, and engagement. Key metrics show that impressions, follower growth, and engagement are down significantly.
- "Used to get 10,000 views on average, now struggle to see 3,000."
- "Follower growth completely stopped."
- "AI-generated posts seem to perform better than my own."
Key Metrics Update (compared to January 6th):
Personal Profiles:
- Impressions: down to 30-40%
- Follower Growth: down to 35-45%
- Engagement: down to 70-80%
- Impact of Top Voice (Collaborative Articles) on reach: none
Formats:
- Carousel (PDF/Document): down to 40-50%
- Text + Image Post: down to 30-40%
- Native Video: down to 75-85%
- Polls: down to 40-50%
Sponsored content and AI-generated posts now dominate feeds. Personal stories and selfies have seen reduced reach, and hashtags are ineffective. Most major content creators are also experiencing reduced reach.
Feed Content Distribution:
- Sponsored Content & Ads: almost 50%
- Preferred Content Creators: almost 24%
- Other Content Creators: 18%
- AI Generated Content by LinkedIn: 6%
- Organic Company Page Content: around 1.5% (almost invisible)
LinkedIn™ appears to favour AI-related content, giving more visibility to engagement on AI-generated posts.
Additional Observations (compared to January 6th):
- Posts with selfies: up to 50% less reach
- Personal Stories: severe drop in reach after 24 hours
- Posts with over 8 tags: perform 30% less
- Hashtags: no impact on reach/performance
Content Creator Reach:
- 36 out of 40 big content creators: down in reach by 35-55%
- 2 creators: maintained reach
- 2 creators: increased reach
The overall conclusion is that the decline in reach and engagement is widespread, not individual. The focus should shift from views, engagement, and follower growth to conversion as the primary KPI.
