Richard Van Der Blom

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LinkedIn Engagement and Reach Plummet: Key Metrics Show Significant Decline

1 years ago

After publishing the Annual Algorithm Report, research shows LinkedIn performance metrics are declining. Users report decreased views, follower growth, and engagement. Key metrics show impressions, follower growth, and engagement down significantly. Sponsored content and AI-generated posts now dominate feeds. Personal stories and selfies see reduced reach, and hashtags are ineffective. Most major content creators also experience reduced reach.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.