TikTok has introduced a Media Buying Certification exam to empower digital marketers and showcase their skills in TikTok advertising. This certification helps professionals highlight their expertise, fostering career growth and opening new opportunities. For companies and agencies, having TikTok-certified professionals boosts credibility and demonstrates a commitment to excellence in TikTok ad services.
Key Details:
- Target Audience: Marketers familiar with TikTok for Business with experience running campaigns using TikTok Ads Manager. Recommended for those with at least one year of experience in media buying on TikTok.
- Exam Topics: Covers TikTok advertising platform and products, creative basics, data connections, and end-to-end campaign management (setup, optimization, measurement).
- Preparation Resources: Registered candidates get access to a study guide and a practice test.
- Languages: Currently available in English, with more languages to be added soon.
- Certification Validity: The certification is valid for 2 years and includes verifiable accreditation.
- Exam Environment: Fully proctored, either in person at a testing center or online.
Benefits:
- Demonstrates expertise in TikTok advertising.
- Enhances professional development and career acceleration.
- Increases agency credibility in TikTok marketing solutions.
Registration: Now open for candidates to become certified TikTok Media Buyers.
Additional Information:
- Company: About TikTok, ByteDance.com, TikTok.com, TikTok Affiliates, TikTok Careers, TikTok for Good, Safety.
- Products & Services: Ads Manager, Business Center, Creator Marketplace, Creative Exchange, Creative Center, Marketing Partners, TikTok Shop.
- Solutions: Advertising, Creative, Commerce, Measurement solutions.
- Support: Business Help Center, Contact Us.
- Resources: TikTok Academy, TikTok Insights, TikTok for Developers, TikTok API for Business.
Legal Notice: The document is proprietary to TikTok Inc. and intended for informational purposes only. TikTok is not obligated to update the information, and past performance does not guarantee future results.
Terms & Policies: Privacy, Spark creativity.
