Instagram has introduced new features for Stories. The "Reveal" feature allows users to post a hidden Story, uncovered by receiving a DM, beneficial for creators as it encourages engagement without needing to approve every DM.
The "Add Yours Music" sticker lets users share a song and encourages followers to do the same, expanding on the existing "Add yours" sticker.
Other features include a "Frames" feature that turns a photo into a virtual Polaroid, viewable by shaking the phone. The Frames sticker adds the date and timestamp of the photo, and users can add a caption.
The "Cutouts" feature allows users to turn part of a video or photo into a custom sticker for a Story or Reel.
These features come as Instagram announced changes to its ranking systems to better highlight content from smaller, original creators, replacing reposts with original content in recommendations, adding labels to reposted content, and removing content aggregators from recommendations.