Instagram Launches "Watch Next" Feature and Enhances Stories Experience

December 30, 2024 at 5:33:25 AM

TL;DR Instagram has introduced a "Watch Next" feature in Stories to showcase unviewed Stories from followed accounts, enhancing content discovery. It has also updated Highlights with a dedicated tab on profiles, improved cover images, integration of Reels with Highlights, and the display of recent Highlights between Feed posts and within Stories. These updates aim to improve Stories engagement and create a more integrated content experience across the platform.

Instagram Launches "Watch Next" Feature and Enhances Stories Experience

Instagram has introduced a new "Watch Next" frame within Stories, designed to showcase unviewed Stories from followed accounts. The platform has also implemented several significant updates to its Highlights feature, marking a substantial enhancement to its Stories ecosystem.

Watch Next Feature

The new "Watch Next" functionality creates a curated collection of unwatched Stories from followed accounts, making content discovery more streamlined and engaging for users.

Highlights Enhancement

Instagram has rolled out multiple updates to its Highlights feature, bringing more prominence and functionality to stored Stories. The key updates include:

  • Grid Integration: Instagram is testing a dedicated tab specifically for Highlights on user profiles
  • Visual Improvements: Enhanced cover images for Highlights, offering better visual presentation
  • Cross-Format Integration: New capability to connect Reels content with Highlights
  • Feed Integration: Recent Highlights now appear between regular Feed posts
  • Stories Integration: Recent Highlights are now incorporated into the Stories experience

These developments represent Instagram's strategic focus on improving Stories engagement and creating a more integrated content experience across its various features.

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Lindsey Gamble
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