Instagram is now flagging Reels that are ineligible for Partnership Ads, which allow brands to amplify sponsored content as ads. Creators can edit their Reels before publishing to remove components like stickers that make them ineligible for ads. This reduces the need for brands to ask creators to fix and repost content, minimizing friction. Last year, Instagram implemented a similar feature for Stories.

The message Instagram displays is:

Make your reel eligible for partnership ads. Can't use this reel. Reels containing tappable elements can't be used for ads. Choose a different post to create an ad.