Google Updates Server-Side Tag Manager Documentation, Clarifies 'Internal Parameters'

May 07, 2024 at 7:29:31 AM

TL;DR Google updated their server-side Google Tag Manager documentation, replacing 'Immutable parameters' with 'Internal parameters'. The list now only includes Google-specific parameters (prefixed with x-ga or x-sst). Altering these parameters could impact data collection negatively. Other parameters like ip_override, client_id, page_location, although potentially impacting data collection, are no longer termed 'Immutable'.

Google Updates Server-Side Tag Manager Documentation, Clarifies 'Internal Parameters'

Google has updated their server-side Google Tag Manager documentation, replacing the term "Immutable parameters" with "internal parameters". This change has made the list more manageable and less ambiguous.

Previously, the list of "Immutable parameters" included generic and potentially privacy-infringing parameters like device IDs and IP addresses. Now, only Google-specific parameters (prefixed with x-ga or x-sst) are listed as "Internal parameters".

It's important to note that modifying these "Internal parameters" could negatively affect your Google tags' data collection. Other parameters that Google uses, such as ip_override, client_id, page_location, could also impact data collection if modified. However, these parameters are no longer referred to as "Immutable", implying that changes to them won't cause significant disruption.

Refer to the updated documentation here for more details.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
- Google updated their server-side Google Tag Manager documentation, replacing 'Immutable parameters' with 'Internal param... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Tag Manager adds control to manage monitored domains in Container Diagnostics tool

Google Tag Manager adds control to manage monitored domains in Container Diagnostics tool

Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Unveils New AI Tools for Measurement and First-Party Data Strategies

Google Unveils New AI Tools for Measurement and First-Party Data Strategies

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
First-party Mode with Cloudflare rebranded as Google Tag Gateway

First-party Mode with Cloudflare rebranded as Google Tag Gateway

Simo Ahava
Simo Ahava

Top Creator

Top Analytics Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Google Tag Manager Adds New Diagnostic Alerts and Dismissal Options for Users

Google Tag Manager Adds New Diagnostic Alerts and Dismissal Options for Users

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
 Google Tag Manager Containers to Automatically Load Google Tag Starting April 2025 Trending ️‍πŸ”₯

Google Tag Manager Containers to Automatically Load Google Tag Starting April 2025

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
 Google Tag Now Uses Service Workers to Enhance GTM Server-Side Data Transmission

Google Tag Now Uses Service Workers to Enhance GTM Server-Side Data Transmission

Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Hackers Exploit Google Tag Manager to Steal Credit Card Information

Hackers Exploit Google Tag Manager to Steal Credit Card Information

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us