Google is experimenting with a new feature in its search results: a blue tick verification for certain organic listings. This update appears to be primarily focused on e-commerce websites.

Key Points

1. Selective Application:

   • The blue check mark is not universal; it appears only for some e-commerce stores.
   • Not all e-commerce sites display the check mark, suggesting a limited test phase.

2. Visual Cue:

   • The blue check mark serves as a quick visual indicator in search results.

3. Hover Information:

   • When users hover over the check mark, a descriptive message appears.
   • The message reads: "This icon is being shown because Google's signals suggest that this business is the business that it says it is. Google can't guarantee the reliability of this business or its products".

4. Scope of Test:

   • The test seems widespread for stores where it's enabled.
   • Currently, there's no indication of expansion beyond e-commerce sites.

This feature appears to be Google's attempt to provide users with additional trust signals in search results, particularly for online shopping. However, Google's disclaimer in the hover message suggests a cautious approach to this verification process.