Google Tests Blue Check Mark for E-Commerce Sites in Search Results

August 21, 2024 at 6:29:58 AM

TL;DR Google is testing a blue check mark for certain e-commerce sites in search results. This visual indicator is not universal and appears selectively, indicating a limited test phase. Hovering over the check mark reveals a message stating that Google's signals suggest the business is legitimate, but it doesn't guarantee reliability. The test is currently limited to e-commerce sites, aiming to provide additional trust signals for online shopping.

Google Tests Blue Check Mark for E-Commerce Sites in Search Results

Google is experimenting with a new feature in its search results: a blue tick verification for certain organic listings. This update appears to be primarily focused on e-commerce websites.

Key Points

  1. Selective Application:

    • The blue check mark is not universal; it appears only for some e-commerce stores.
    • Not all e-commerce sites display the check mark, suggesting a limited test phase.
  2. Visual Cue:

    • The blue check mark serves as a quick visual indicator in search results.
  3. Hover Information:

    • When users hover over the check mark, a descriptive message appears.
    • The message reads: "This icon is being shown because Google's signals suggest that this business is the business that it says it is. Google can't guarantee the reliability of this business or its products".
  4. Scope of Test:

    • The test seems widespread for stores where it's enabled.
    • Currently, there's no indication of expansion beyond e-commerce sites.

This feature appears to be Google's attempt to provide users with additional trust signals in search results, particularly for online shopping. However, Google's disclaimer in the hover message suggests a cautious approach to this verification process.

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