Google has announced that it will discontinue support for Microsoft Internet Explorer in its Google Tag and Google Tag Manager services. This change is set to take effect on July 15, 2024.
Key points of the announcement:
- After July 15, 2024, Google will no longer actively test or fix issues related to Internet Explorer for these services.
- While scripts may continue to function on Internet Explorer, their performance and reliability cannot be guaranteed.
- This decision aligns with Microsoft's own move to end support for Internet Explorer, which occurred on June 15, 2022.
The announcement reflects the ongoing shift away from legacy browsers in the tech industry. Website owners and marketers using Google Tag or Google Tag Manager should ensure their tracking implementations are compatible with modern browsers to maintain accurate data collection and analysis.
This change is unlikely to affect most users, as Internet Explorer usage has significantly declined in recent years. However, businesses still relying on Internet Explorer for any reason should consider transitioning to supported browsers well before the July 2024 deadline.
