In the latest episode of their "SEO Made Easy" series, Google has provided valuable insights on internal linking, a crucial aspect of SEO. This article summarizes the key points from their tutorial, offering practical advice for webmasters and content creators looking to optimize their site structure and improve user experience.

Why Internal Links Matter

Internal links serve two primary purposes:

1. They help users navigate your website and find related content.
2. They assist Googlebot in discovering pages and understanding the relationship between different pages on your site.

Tip 1: Use Appropriate HTML for Links

Google emphasizes the importance of using the correct HTML elements for links:

• Use the <a> element for links, with a proper href attribute containing either a relative or absolute URL.
• Avoid using other elements like <span>, <div>, or <button> to create links, even with JavaScript.

Best practice: If it behaves like a link, it should be an <a> element.

Tip 2: Provide Meaningful Anchor Text

The anchor text of your links should be descriptive and meaningful:

• Use clear, concise text that accurately describes the linked content.
• Avoid generic phrases like "click here" or "read more."

Good anchor text helps both users and search engines understand the context and relevance of the linked page.

Tip 3: Use Links Judiciously

While internal linking is important, it's crucial to strike a balance:

• Don't overdo it by linking to everything everywhere.
• Focus on logical next steps and closely related content.
• Consider the user experience and how links can guide visitors through your site.

Technical Considerations

• Googlebot uses internal links to discover new pages and understand site structure.
• Both relative and absolute URLs are acceptable in the href attribute.
• Ensure your links are crawlable and indexable by search engines.

Conclusion

Effective internal linking improves user experience and helps search engines understand your site's structure. By following these tips, you can enhance your website's navigation and potentially improve its SEO performance.

Remember to use appropriate HTML, provide meaningful anchor text, and link judiciously to create a well-structured, user-friendly website that search engines can easily crawl and index.