Google Search Adds Organization-Level Return Policy Support for Businesses

The new organization-level return policy feature in Google Search allows businesses to specify a general return policy for their entire organization instead of defining one for each individual product. This can help reduce the size of your Product structured data markup and make it easier to manage your return policy in one place. Additionally, it makes your return policies eligible to show with additional search results such as knowledge panels, brand profiles, and product search results.

To add an organization-level return policy to your structured data, you need to include the return policy information in your organization's structured data markup. This is especially useful if you don't have a Merchant Center account. If you do have a Merchant Center account, it's recommended to define your return policy there. You can test the validity of your return policy markup using the Rich Results Test by submitting the URL of a page or a code snippet.

Adding a return policy to your organization structured data is important because it allows your return policies to be shown across various Google shopping experiences, including knowledge panels, brand profiles, and product search results. This can enhance the visibility and credibility of your business. Additionally, a clear return policy is a major factor considered by shoppers when buying products online.

You can test your return policy markup using the Rich Results Test by submitting the URL of a page or a code snippet. This tool will help you confirm whether your markup is valid. If your site is an online or local business, it is recommended to use one of the OnlineStore or LocalBusiness subtypes of Organization for better results.