Google's Site Reputation Abuse Policy Now Enforced on Discover

The Google site reputation abuse policy is a set of guidelines aimed at preventing abuse of site reputation on Google's platforms. It is designed to ensure that content provided by publishers is trustworthy and not misleading or spammy. This policy applies to both Google Search and Google Discover, and it emphasizes the importance of maintaining a good reputation for sites by not engaging in deceptive practices.

The Google site reputation abuse policy will become effective for Google Discover on May 5, 2024. This is in line with the update to the Discover content policies, which now include a reference to the new site reputation abuse policy.

The impact of the Google site reputation abuse policy on content on Google Discover is that it aims to reduce the visibility of spammy or low-quality content. Publishers are required to adhere to this policy to avoid having their content demoted or removed from the Discover feed. The policy is intended to improve the user experience by ensuring that the content in the Discover feed is of high quality and from reputable sources.