Google Updates Guidelines for Product Markup in Search Results

October 02, 2024 at 6:07:10 AM

TL;DR Google refined guidelines for `Product` markup to improve shopping results in search. Key updates include prioritizing `Product` markup in initial HTML, cautioning against JavaScript-generated markup due to crawl challenges, ensuring server capacity for increased traffic, focusing rich results on single product pages, using distinct URLs for multiple currencies, and including both `Car` and `Product` types for automotive listings.

Google Updates Guidelines for Product Markup in Search Results

Google has recently refined its guidelines for implementing Product markup, aiming to improve the accuracy and effectiveness of shopping results in search. This update provides clearer instructions for webmasters and developers, particularly regarding dynamically-generated markup.

Key Points of the Update:

  1. HTML Priority: Google now recommends placing Product markup directly in the initial HTML for optimal results in shopping-related searches.

  2. JavaScript-Generated Markup: While still supported, Google advises caution when using JavaScript to generate Product markup, highlighting potential challenges with crawl frequency and reliability.

  3. Server Capacity: Websites using JavaScript-generated markup are urged to ensure their servers can handle increased traffic from Google's crawlers.

  4. Single Product Focus: Product rich results are now explicitly limited to pages focusing on a single product or its variants, rather than product listings or category pages.

  5. Currency-Specific URLs: For products available in multiple currencies, Google recommends using distinct URLs for each currency.

  6. Car Product Type: A special note for automotive listings suggests including both Car and Product types in structured data for optimal feature eligibility.

Webmasters and developers should review their current Product markup implementation and consider adjusting their strategies in line with these updated guidelines to ensure optimal performance in Google Search results.

For more detailed information, refer to Google's official documentation on product markup and structured data generation.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Audit your GA4 account in Minutes

Audit your GA4 account in Minutes

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Search Adds Certification Support for Product Structured Data

Google Search Adds Certification Support for Product Structured Data

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Lens Introduces New Shopping Features

Google Lens Introduces New Shopping Features

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Retires 'noarchive' Robots Meta Tag Rule

Google Retires 'noarchive' Robots Meta Tag Rule

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Microsoft Expands Bing with AI-Powered Generative Search for Complex Queries

Microsoft Expands Bing with AI-Powered Generative Search for Complex Queries

Microsoft
Microsoft

Official Source

Official Source

Microsoft is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Argues Closed Ad Ecosystem Enhances Security Amid DOJ Antitrust Claims

Google Argues Closed Ad Ecosystem Enhances Security Amid DOJ Antitrust Claims

Google Updates Spam Policies for Clearer Search Ranking Guidelines

Google Updates Spam Policies for Clearer Search Ranking Guidelines

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Cloudflare Launches AI Audit to Help Websites Control AI Scraping

Cloudflare Launches AI Audit to Help Websites Control AI Scraping

Cloudflare
Cloudflare

Official Source

Official Source

Cloudflare is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Surfer SEO logo

Surfer SEO

SEO content creation and optimization made easy

SEO
Sitebulb logo

Sitebulb

Efficient website crawler for better SEO audits

SEO
Screpy logo

Screpy

AI-Powered SEO and Web Analysis Simplified

SEO
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Answer the Public logo

Answer the Public

Unlock Consumer Insights for Content Creation

SEO
Ahrefs logo

Ahrefs

SEO tools to boost traffic and rank higher

SEO
SEO Writing AI logo

SEO Writing AI

AI-powered SEO content in 1 click

SEO
SEO Stuff logo

SEO Stuff

Affordable SEO tools without monthly fees

SEO
Screaming Frog logo

Screaming Frog

Comprehensive SEO audits with real-time crawling

SEO

Get Featured Here

Showcase your tool in this list.

Contact Us