Google Considers Reverting 'Sponsored' Label to 'Ad' in Mobile Test

Summary

Google is reportedly testing a return to using the 'Ad' label for its ads, instead of 'Sponsored'. This comes 1.5 years after the official switch to 'Sponsored' from 'Ad'. In the test, the favicon/site name is removed from the search result, contrasting with organic results which have a favicon by default. This raises questions about Google's intentions and whether a reversal of their ad label change is being considered.