Digital 2024 April Global Statshot Report — DataReportal – Global Digital Insights

The key findings from the Digital 2024 Global Statshot report include:

• 250 million new unique users began using social media platforms in the last 12 months.
• The total number of social media users has reached 5.07 billion as of April, marking a 5.4% increase since April 2023.
• 62.6% of the world's population uses at least one social media platform.
• On average, users are active on 6.7 social media platforms each month.
• The global daily average time spent on social media has decreased by 4 minutes year-over-year, now at 2 hours and 20 minutes.
• WhatsApp and Facebook have about 83% of the monthly active app users that YouTube has, while Instagram has 68% and TikTok has 42.8%.
• The average TikTok Android app user spent 31 hours and 47 minutes per month on the app in Q3 2023, which is over 4 hours more than YouTube's average.
• An unnamed user (X user) increased their activity by 40 minutes per month in Q4 2024, totaling 5 hours and 19 minutes of usage per month.
• WhatsApp is unique in that over two-thirds of its active users open the app daily.
• The average session duration is 7 minutes and 37 seconds for YouTube, 5 minutes and 52 seconds for TikTok, and 2 minutes and 51 seconds for Instagram.
• Instagram is considered the most loved social media app, with 1 in 6 working-age internet users declaring it their favorite, which is twice the number who chose TikTok.

According to the report, the average daily time spent on social media globally has fallen to 2 hours and 20 minutes, which is a decrease of 4 minutes from the previous year.

Globally, Instagram is considered the most loved social media app. The report states that 1 in 6 working-age internet users around the world now say that Instagram is their favorite social platform.

The average session duration for these social media platforms are as follows:

• YouTube: 7 minutes and 37 seconds
• TikTok: 5 minutes and 52 seconds
• Instagram: 2 minutes and 51 seconds