ROI Hunter

Product Performance Management (PPM) is a new category aimed at improving e-commerce profitability. It allows businesses to identify which products are 'good' for business and which are 'bad,' enabling them to focus their budget on the good products in real time. This approach is why 2.36% of global e-commerce is powered by ROI Hunter.

ROI Hunter deconstructs campaign performance down to the product level and combines it with business metrics like margin, return rate, and ad spend. This creates a common data layer that provides actionable insights in real time.

The Creative Factory feature allows users to create design templates with conditional layers that automatically fill with pictures of the right product, price, and branding. This eliminates the need for constant design changes that come with promotions, price shifts, and holiday themes.

ROI Hunter's Product Insights tool collects performance data from across channels, analytics platforms, and custom sources, combining it with your catalogue to form a single source of truth. This allows for a detailed review of each individual product's performance, helping to elevate campaign effectiveness.

ROI Hunter addresses several challenges for Performance Marketers, including the time wasted on manually creating ads, reporting, exporting results, and segmenting campaigns. The platform allows users to create ads in seconds, add conditions for automation, scale them across multiple campaigns, and launch them all within the same platform.

ROI Hunter helps improve profitability by giving control over the products being promoted. Instead of relying on algorithms from platforms like Google or Meta that often promote discounted products, ROI Hunter allows for the promotion of new arrivals and full-price products, increasing overall profitability.

For Commercial roles, ROI Hunter provides real-time visibility into marketing spend behind each product. This helps in making informed purchasing decisions and setting the best prices. By adding product performance data to the equation, users can discover if a product is lacking sales because the price is too high or if it simply wasn’t promoted.

ROI Hunter supports sustainable e-commerce by providing solutions that help businesses focus on promoting the right products, thereby reducing waste and improving overall profitability. The platform's features like Product Insights, Creative Factory, and Template Editor contribute to more efficient and effective marketing strategies.