AdRoll

AdRoll offers several key benefits for digital advertising:

• Boost brand awareness: Get noticed by your ideal customers with display, native, video, and social advertising.
• Increase site visitors: Generate more traffic using advanced ad targeting that reaches custom audience segments and compels them to click.
• Drive conversions: Attract and retain customers with tailored ads that convert prospects and keep them coming back for more.
• Optimize performance: Understand how your channels and campaigns are working together to influence conversions and revenue.

AdRoll helps optimize marketing strategies by leveraging advanced AI and machine learning. The platform provides insights from all of your campaigns across every channel, allowing you to:

• Analyze performance: Get consolidated reporting, cross-channel attribution, performance insights, and benchmarking from one platform.
• Automate processes: Seamlessly coordinate automated campaigns across display, social, and email with our one-of-a-kind automation builder.
• Tailor audiences: Create dynamic audience segments from both identified and anonymous contacts to hyper-target customers and prospects.

AdRoll offers several features to enhance advertising performance:

• Automate processes: Coordinate automated campaigns across display, social, and email.
• Retarget customers: Re-engage site visitors with ad campaigns that use real-time and historical data.
• Discover new prospects: Drive potential customers to your site by familiarizing them with your business.
• Tailor audiences: Create dynamic audience segments for hyper-targeting.
• Analyze performance: Access consolidated reporting, cross-channel attribution, and performance insights.

AdRoll supports retargeting efforts by allowing you to re-engage site visitors who have already visited your site. This is achieved through ad campaigns that harness real-time and historical data across millions of websites and apps, ensuring that your ads reach the right audience at the right time.

AdRoll supports a variety of advertising channels to help you reach your audience effectively:

• Display ads
• Video ads
• Native ads
• Connected TV ads
• Social ads
• Email marketing

AdRoll helps increase site visitors by using advanced ad targeting to reach custom audience segments. This targeting compels them to click on your ads, thereby generating more traffic to your site.

AdRoll provides comprehensive performance insights, including:

• Consolidated reporting
• Cross-channel attribution
• Performance insights
• Benchmarking

These insights help you understand how your channels and campaigns are working together to influence conversions and revenue.