Hubspot | Swipe Insight

How to Leverage AI For a More Effective Social Media Strategy

1 years ago

AI is increasingly used in social media strategies. Over 84% of marketers utilize AI for tasks like analyzing customer reviews and generating content. AI aids in creating personalized content, data analysis, and improving customer service with chatbots. It's also used in advertising to create images and copy for social media ads. Effective AI implementation requires goal identification, assumption validation, audience understanding, right channel selection, and key metric identification.

Amazon Kills its AI-Powered 'Just Walk Out' Checkout Feature

1 years ago

Amazon Sellers

Amazon's 'Just Walk Out' tech, a checkout-free system, has been discontinued due to its heavy reliance on human oversight. Despite using AI and sensors, the system needed significant human intervention for reviewing footage and documenting transactions. The costly and time-consuming installation made it difficult for customers to track spending. It was most profitable when sold to unique venues like airports and stadiums.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Everything You Need to Know about AI-Powered Search Engine "Perplexity"

1 years ago

AI SEO

New AI-powered search engine, Perplexity, has raised $74 million from investors including Jeff Bezos and Nvidia. Founded in 2022, it has over 10 million monthly active users and aims to provide an ads-free, efficient search experience. It uses a mix of Google and ChatGPT, offering a conversational chatbot that learns from previous conversations. Perplexity's pro version uses GPT-4, Claude 2, and Mistral’s Le Large models. It's valued at $520 million.

Here's Everything You Need to Know about Deepfakes

1 years ago

AI

Deepfakes, AI-manipulated media impersonating or fabricating events, are increasingly advanced and common. Fraud incidents rose tenfold globally from 2022 to 2023, with deepfakes used for election disinformation. Creating a convincing deepfake requires skills and resources, but AI advancements are simplifying this. Regulation and combat efforts include legislation in 43 US states and the UK, and tech companies developing detection tools.

YouTube SEO: How to Optimize Videos for YouTube Search

1 years ago

SEO YouTube

YouTube SEO involves optimizing videos according to the platform's algorithm. It doesn't require technicalities or spammy tactics but understanding the algorithm and ranking factors. YouTube aims to deliver content that answers the user's query, considering viewer engagement. Optimizing videos can lead to higher rankings, more clicks, and better conversions. YouTube SEO, a part of an inbound marketing strategy, includes keyword research to optimize descriptions, and videos.

How Text-to-Video Apps May Impact the Entertainment & Stock Content Industries

1 years ago

AI Content Marketing

The AI model Sora has revolutionized video generation, attracting filmmakers like Tyler Perry. Perry paused his studio expansion due to the potential impact of this technology on film production. This sparked debates about job disruptions in the entertainment industry, with unions striking for protection against AI outsourcing. Despite concerns, some believe AI will enhance, not replace, human creativity. The technology's impact on the stock footage industry is also a concern.