YouTube is introducing several new features and experiments aimed at enhancing user experience and creator engagement. Here're the key points:
QR Codes for Channels
YouTube is adding unique QR codes for channels to facilitate easier sharing and connection. Previously, creators had to copy and paste their channel links, which was cumbersome, especially offline. Now, creators can find their unique QR code in the "You" tab of the YouTube app under the "Share Channel" section.
User-Generated Shorts Effects
YouTube is testing user-generated effects for Shorts, allowing a small group of creators to design and publish their own effects. These effects can be used by all creators by tapping the Effects button in the Shorts creation interface. This feature is similar to those on Snapchat and Instagram but lacks advanced AR capabilities for now.
@Mention in Comments and Expanded Payment Details
YouTube is also experimenting with a new way to @mention other channels in comments. Additionally, it is expanding its test of a payment details view within YouTube Studio to include more currencies beyond USD.
AI-Based "Jump Ahead" Feature
The "Jump Ahead" feature uses AI to detect the most popular parts of video clips, allowing users to skip to these key points by double-tapping the fast-forward button. Initially tested in March, 92% of users found it useful. Despite concerns about its impact on watch time, YouTube reports no significant change in overall watch time. This feature will be available to YouTube Premium subscribers, but all creators can test it on their own videos.
These updates could significantly impact YouTube strategies for creators and users alike. Watch the video to know more.
