YouTube has introduced a new Communities experience aimed at enhancing interaction between creators and their fans. This initiative, announced by Whitney Taylor, Head of Design at YouTube Community, aims to create a dedicated space for deeper connections beyond the usual comments and Community tab interactions.
Building on Feedback
YouTube engaged with creators and fans to understand their needs and desires. Key feedback included:
- Desire for more connection: Fans and creators wanted more ways to interact.
- Sense of belonging: Users sought a space where they felt included and understood.
- Creator control: Creators wanted more control over their communities, including who can post and setting behavior guidelines.
Goals for the New Space
The new Communities experience aims to be:
- Open and welcoming: Yet intimate and personal, feeling like an extension of the creator's channel.
- Easy for newcomers: Accessible even to those new to the community.
Key Features
- Fan-initiated conversations: Fans can start discussions, with creators controlling participation. Initially, only subscribers can post.
- Dedicated space: A specific area for conversations, allowing creators to maintain control while fostering engagement.
- Continuous dialogue: Conversations can flow beyond individual videos and posts.
- Community-powered: Fans drive the space, creating a sense of belonging.
Early Reactions and Progress
Early tests with a small group of channels have shown positive results:
- Fitness community: Women share fitness journeys, fostering support and empowerment.
- Cooking community: Participants share recipe successes and failures, brainstorming future content.
- Gaming communities: Fans engage in challenges, share fan art, and discuss game theories.
YouTube plans to expand testing to more creators and fans throughout the year, with broader access expected in early 2025. This initiative aims to transform interactions on the platform, fostering deeper connections and more meaningful conversations.
