YouTube Expands Hype Testing and Introduces Gambling Content Restrictions

March 05, 2025 at 5:21:17 AM

TL;DR YouTube is expanding paid hype management to Android in Brazil for creators, previously available only on web. Starting March 19, 2025, YouTube will strengthen online gambling policies to protect younger viewers, including restrictions on URLs, logos, and content promising guaranteed returns. Gambling content may be age-restricted. New resources for creators on shopping features have been added, and improvements to mid-roll ads are also coming.

YouTube Expands Hype Testing and Introduces Gambling Content Restrictions

YouTube is bringing more functionality and control to eligible creators in Brazil, allowing them to manage paid hype on Studio Mobile for Android. Previously, this functionality was only available on Studio web. YouTube stated they will keep creators posted as they continue to test new functionalities and expand this limited beta.

Online Gambling Policy Update

To better protect the YouTube community, especially younger viewers, YouTube is strengthening its existing policies related to online gambling effective March 19, 2025.

The updated policy will now include:

  • URLs links embedded in images or texts
  • Visual displays including logos
  • Verbal references
  • Content promising guaranteed returns (may be removed regardless of whether the online gambling site or application has been approved by Google)

Content that doesn't violate community guidelines but still features depictions or promotions of online casino sites or apps may be age restricted. This means that online gambling content (excluding online sports betting and depictions of in-person gambling) won't be viewable to signed-out users or users under 18.

New Creator Resources for Shopping

The YouTube Help section has been updated with new articles focused on shopping for creators. These resources aim to provide guidance for creators looking to leverage YouTube's shopping features.

Mid-roll Improvements Coming

YouTube is making improvements to mid-roll advertisements. Hamza, a product activation manager, interviewed the director of the YouTube Partner Program, TK, to discuss all the details of these upcoming changes.

The announcement was delivered by Preston, a product activation manager at YouTube, filling in for Lauren in this weekly "Newsday" update.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

YouTube Launches Ad-Free Premium Lite Subscription

YouTube Launches Ad-Free Premium Lite Subscription

YouTube
YouTube

Official Source

Official Source

YouTube is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Reaches 1 Billion Monthly Active Podcast Users

YouTube Reaches 1 Billion Monthly Active Podcast Users

YouTube
YouTube

Official Source

Official Source

YouTube is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Unveils Updates to Replace Song Feature, Insider Community and Roblox Effect

YouTube Unveils Updates to Replace Song Feature, Insider Community and Roblox Effect

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
YouTube Introduces Voice Replies, Shorts Promotion, and SIMS Effect Updates

YouTube Introduces Voice Replies, Shorts Promotion, and SIMS Effect Updates

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Enhances Shorts with Google Veo 2 AI Tools for Video Creation

YouTube Enhances Shorts with Google Veo 2 AI Tools for Video Creation

YouTube
YouTube

Official Source

Official Source

YouTube is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube CEO Unveils 2025 Vision with Focus on Growth and Creator Economy

YouTube CEO Unveils 2025 Vision with Focus on Growth and Creator Economy

YouTube
YouTube

Official Source

Official Source

YouTube is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Expands Shorts Text-to-Speech to iOS

YouTube Expands Shorts Text-to-Speech to iOS

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Crowdfire logo

Crowdfire

Manage social media and schedule content easily

Organic Social
Dash Hudson logo

Dash Hudson

Manage social media with insights and workflow tools

Organic Social
Buffer logo

Buffer

Social media toolkit for small businesses

Organic Social
PostPortal AI logo

PostPortal AI

Automated AI social media content creation and scheduling

Organic Social

Get Featured Here

Showcase your tool in this list.

Contact Us