TikTok is currently testing a new feature allowing web links to be embedded directly in videos. This marks a significant shift from the platform's existing product link options, broadening the scope for content creators and businesses alike.

One notable example comes from @joyn.de, a German streaming service. They've started incorporating links to their website within multiple videos, providing a seamless way for viewers to explore their content further. This move represents a step towards more organic and diverse content linking, potentially transforming how brands interact with audiences on TikTok.

This feature opens up new opportunities for creators to enhance their content with direct links, driving traffic and engagement in a more integrated manner. As TikTok continues to evolve, this feature could become a game-changer for digital marketing and content strategies.