Jaskaran Singh | Swipe Insight

Instagram Now Lets You Tag Channels in Posts

6 months ago

Instagram's new feature lets users tag Channels when uploading posts, enhancing engagement by highlighting content in Channel streams. Channels, launched last year, enable creators to broadcast updates to fans via IG DMs. This tagging feature simplifies sharing updates directly into the channel feed, streamlining engagement in broadcast chats. Instagram reports steady growth in Channels usage, suggesting this feature could help users build their broadcast streams with existing content.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

TikTok Tests Web Links in Videos

8 months ago

TikTok

TikTok is testing a feature allowing web links in videos, expanding beyond product link options. This benefits content creators and businesses, as seen with German streaming service @joyn.de using video links to drive traffic. This feature could transform brand-audience interactions, offering new opportunities for integrated content and engagement, potentially revolutionizing digital marketing on TikTok.