Instagram's new feature lets users tag Channels when uploading posts, enhancing engagement by highlighting content in Channel streams. Channels, launched last year, enable creators to broadcast updates to fans via IG DMs. This tagging feature simplifies sharing updates directly into the channel feed, streamlining engagement in broadcast chats. Instagram reports steady growth in Channels usage, suggesting this feature could help users build their broadcast streams with existing content.
TikTok is testing a feature allowing web links in videos, expanding beyond product link options. This benefits content creators and businesses, as seen with German streaming service @joyn.de using video links to drive traffic. This feature could transform brand-audience interactions, offering new opportunities for integrated content and engagement, potentially revolutionizing digital marketing on TikTok.
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