TikTok has released a 7-page guide to assist marketers in leveraging the app for Father's Day promotions on June 16th. The guide includes insights into key Father's Day trends, tips on content that performs well, strategies for uncovering relevant trends, and methods to drive both awareness and sales. The guide aims to help marketers enhance their Father's Day campaigns with practical advice on content trends and audience engagement.
Key Sections of the Guide
- Trend Overview: Insights into key Father's Day trends and user engagement.
- Content Resonance: Tips on the types of content that perform well around Father's Day.
- Planning Tips: Strategies for uncovering relevant trends for businesses.
- Engagement Strategies: Methods to drive both awareness and sales.
Top Trends on TikTok for Father’s Day
- Dad Jokes: Engaging with the audience through dad jokes.
- Gift Guides: Providing inspiration and ideas for Father's Day gifts.
- Dad Advice: Sharing advice and reflections on fatherhood.
- Father and Kids: Storytelling and sharing favorite moments with dads.
Engagement Tips
- Dad-worthy Gifts: Highlighting products or services that users might purchase for Father's Day.
- Join the Buzz: Using trending hashtags related to Father’s Day to drive visibility and reach new audiences.
Statistics
- 90% of TikTok users are willing to purchase a product or service seen on TikTok for Father's Day.
- The global video publish count for #FathersDay was over 600,000 in 2023.
The full guide is available for download with email sign-up at this link.
