TikTok has launched the "Veteran Voices" initiative, committing $1,000,000 to support 10 non-profits dedicated to veterans and their families. This support includes $500,000 in cash donations and $500,000 in TikTok ad credits. The non-profits involved are:
- America's Warrior Partnership
- Elizabeth Dole Foundation
- Independence Fund
- IAVA
- National Coalition for Homeless Veterans
- Student Veterans of America
- Team Rubicon
- Tragedy Assistance Program for Survivors (TAPS)
- Veterans of Foreign Wars
- Wounded Warrior Project
Key Challenges Addressed
Veteran Voices focuses on mental health, affordable housing, and employment for veterans. The initiative aims to leverage TikTok's community to provide critical support.
Creator Spotlight
TikTok is also spotlighting 10 creators who educate and entertain while making a significant impact:
- @cattleguy (Brian Firebaugh): Texas cattle rancher and Netflix personality.
- @deshaunathespeaker (Deshauna Barber): Motivational speaker and Army veteran.
- @hanelinetwins (Dwayne and Wayne Haneline): Vietnam veterans and performers.
- @morrisonmade (Jeffrey Morrison): Owner of MorrisonMade Leather and Air Force veteran.
- @onestopchop (Daven Gates): Self-taught chef and Army veteran.
- @patriotickenny (Kenny Jary): Navy veteran and positivity advocate.
- @senazaddy (Asena Johnson): Polynesian culture advocate and Army veteran.
- @vibesinatl (Jarvis George): Navy veteran and digital entrepreneur.
- @vivalavargas (Johnny Vargas): Military community influencer.
- @war_hamster6: Former Air Force medic and content creator.
Supporting Veterans Voices
Non-profit partners will receive training on content creation, platform safety, and using TikTok's features to maximize their impact. TikTok will also introduce a donation sticker to allow users to support these organizations directly.
Additional Initiatives
TikTok is launching the SOAR Together Veteran Business Accelerator to support 15 veteran entrepreneurs with coaching and mentorship. A Veterans internship program will start in summer 2025, and a new yearlong paid military leave policy has been announced.
Through these efforts, TikTok aims to raise awareness and foster a supportive community for veterans.
