TikTok has launched a dedicated in-app General Election Centre in the UK to provide users with reliable election information. Partnering with Logically Facts, TikTok offers media literacy tips and key voting information from the Electoral Commission. Users are directed to the Election Centre through prompts and labels on relevant content and searches. This initiative follows a similar approach taken during recent local elections in England and Wales.
Political Content
TikTok aims to be a safe space for political discussions while maintaining its core as an entertainment platform. The platform does not allow paid political advertising or monetization by government, politician, or political party accounts. However, verified accounts of politicians and political institutions are encouraged to provide the electorate with access to their representatives. Prominent political accounts on TikTok include @uklabour, @ukconservatives, @libdems, and others. UK news organizations like The Daily Mail, Sky News, BBC, ITV News, and The Sun also have significant followings on TikTok.
AI-Generated Content
TikTok has implemented measures to encourage responsible practices around AI-generated content (AIGC). The platform uses Content Credentials technology to automatically label AI-generated content and does not allow misleading manipulated content. Creators are required to label realistic AIGC, and TikTok has introduced tools to help with this. TikTok is also a founding signatory to the Tech Accord to Combat Deceptive Use of AI in 2024 Elections.
Content Moderation During Elections
TikTok employs thousands of trust and safety professionals to enforce Community Guidelines and combat misinformation, covert influence operations, and other election-related content issues. The Trust and Safety team will establish a dedicated 'Mission Control' for the election. Key measures include:
- Countering Misinformation: 99% of election-related misinformation content was removed before being reported in Q4 2023. TikTok invests in media literacy, technology, and specialized misinformation moderators to combat misinformation.
- Deterring Covert Influence Operations: TikTok remains vigilant against deceptive actors and has dedicated experts to detect and disrupt covert influence operations. The platform has introduced covert influence operations reports to increase transparency and accountability.
TikTok's efforts aim to provide a reliable and safe environment for political discourse and election-related information.
