TikTok has launched a new initiative called "The Catalysts" in collaboration with Estée Lauder to support emerging beauty creators. The program, starting on June 25, 2024, aims to discover new talent in the beauty sector by offering mentorship, financial and marketing support, and expert advice on building and scaling a beauty business.
Impact of TikTok on the Beauty Industry
TikTok has significantly influenced the beauty industry by creating an inclusive space for creativity and new beauty experiences. With over 120 million posts under #beauty and #makeup, the platform has become a hub for emerging beauty talent, such as Grace Choi and Mitchell Halliday, who have captivated audiences with their innovative approaches.
Program Details
- Launch Date: June 25, 2024
- Application Categories: Makeup, skincare, body care, hair care, fragrance, home fragrance, and creative storytelling.
- Application Process: Submit a TikTok video explaining why you should win and your vision for beauty using the hashtag #JointheCatalysts.
- Eligibility: Applicants must be over 21.
- Winners Announcement: October 2024 in Paris.
- Prizes: Each winner will receive $250K, TikTok ad credits, marketing support, and mentorship.
Judging Panel
The winners will be chosen by a jury of industry experts, including:
- Shana Randhava, Head of New Incubation Ventures (NIV)
- Vanessa Craft, TikTok’s Global Head of Content Partnerships
- TikTok beauty creators Grace Choi and Mitchell Halliday
The Catalysts will also offer masterclasses on TikTok featuring renowned experts, providing a comprehensive guide for launching a beauty brand. For more information, visit The Catalysts website below.
