TikTok has launched the SOAR Together Program (Supporting Our Artisans and Retailers) to empower small and medium-sized businesses (SMBs), entrepreneurs, and creators on TikTok Shop. This initiative aims to provide tailored support and resources to help these businesses grow and succeed.
Supporting Women-Owned Businesses
The first program under SOAR Together is the Women-Owned TikTok Shop Accelerator, a six-week initiative designed to support the growth of women-owned small businesses. Key highlights include:
- Partnerships: Collaborating with the Conscious Commerce Accelerator (CCA) and the Association of Women’s Business Centers (AWBC) to provide mentorship and growth opportunities.
- Custom Courses: Participants will attend courses on essential business skills like TikTok Shop 101, sales review, social media metrics analysis, and more.
- Diverse Participation: 15 US women-owned businesses were selected to participate, representing a wide range of entrepreneurs on TikTok Shop.
- Graduation Ceremony: Participants will be honored in a ceremony later this year.
Supporting LGBTQIA+ Entrepreneurs
The second program focuses on LGBTQIA+ businesses through a partnership with StartOut. Key highlights include:
- Scholarships: 30 LGBTQIA+ owned businesses in the US will receive scholarships for StartOut's Founders Program.
- Resources and Mentorship: Participants will gain insights on growing and scaling their businesses, along with mentorship and networking opportunities.
TikTok Shop aims to create a community of growth and inclusivity by providing tailored support and resources to small businesses and creators. The SOAR Together program is a significant step in addressing the unique needs of these businesses.
For more details on these initiatives, visit SOAR Together.
