TikTok Launches SOAR Together to Boost Retail Sales and Support Small Businesses

June 26, 2024 at 5:07:21 AM

TL;DR TikTok Shop launches the SOAR Together program to support small and medium-sized businesses (SMBs), focusing on women-owned and LGBTQIA+ businesses. The Women-Owned TikTok Shop Accelerator, in partnership with Conscious Commerce Accelerator and the Association of Women’s Business Centers, offers mentorship and resources to 15 US businesses. Additionally, TikTok partners with StartOut to support 30 LGBTQIA+ businesses through scholarships and networking.

TikTok Launches SOAR Together to Boost Retail Sales and Support Small Businesses

TikTok has launched the SOAR Together Program (Supporting Our Artisans and Retailers) to empower small and medium-sized businesses (SMBs), entrepreneurs, and creators on TikTok Shop. This initiative aims to provide tailored support and resources to help these businesses grow and succeed.

Supporting Women-Owned Businesses

The first program under SOAR Together is the Women-Owned TikTok Shop Accelerator, a six-week initiative designed to support the growth of women-owned small businesses. Key highlights include:

  • Partnerships: Collaborating with the Conscious Commerce Accelerator (CCA) and the Association of Women’s Business Centers (AWBC) to provide mentorship and growth opportunities.
  • Custom Courses: Participants will attend courses on essential business skills like TikTok Shop 101, sales review, social media metrics analysis, and more.
  • Diverse Participation: 15 US women-owned businesses were selected to participate, representing a wide range of entrepreneurs on TikTok Shop.
  • Graduation Ceremony: Participants will be honored in a ceremony later this year.

Supporting LGBTQIA+ Entrepreneurs

The second program focuses on LGBTQIA+ businesses through a partnership with StartOut. Key highlights include:

  • Scholarships: 30 LGBTQIA+ owned businesses in the US will receive scholarships for StartOut's Founders Program.
  • Resources and Mentorship: Participants will gain insights on growing and scaling their businesses, along with mentorship and networking opportunities.

TikTok Shop aims to create a community of growth and inclusivity by providing tailored support and resources to small businesses and creators. The SOAR Together program is a significant step in addressing the unique needs of these businesses.

For more details on these initiatives, visit SOAR Together.

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