TikTok has launched a new feature called 'Share to TikTok', enabling users to share music, podcasts, and audiobooks from Apple Music and Spotify directly to TikTok. This feature allows users to share content in two ways:
- Posting to TikTok Feed (FYP and Stories): Users can share tracks, albums, playlists, and other content using the green screen feature or Photo Mode.
- Direct Messages (DMs): Users can send their favorite content to friends via TikTok Messages, which can then be opened in the original streaming service.
Shared content will include a link back to the original source on the DSP, promoting further discovery and engagement on those platforms. This feature follows the earlier 'Add to Music App' integration, which allows users to save tracks discovered on TikTok to their preferred streaming service.
Key Quotes
- Lindsey Kelt Zikry, Global Product Partnerships Lead, TikTok: Emphasized the seamless sharing of content and the new creative expression opportunities for users and creators.
- Ole Obermann, Global Head of Music Business Development: Highlighted the ongoing commitment to music discovery and artist promotion, noting the success of the 'Add to Music App' feature.
The 'Share to TikTok' feature is available now, enhancing the user experience by promoting artists and tracks within the TikTok community.
