TikTok has unveiled Behind the Breakthrough, a new documentary-style content series that showcases artists who found success through the platform. The series launches with singer Gigi Perez and her viral hit "Sailor Song".
Series Features
Behind the Breakthrough offers multiple content elements to engage users:
- Documentary-style videos featuring artist stories
- A dedicated in-app hub showcasing artists and trending tracks
- Enhanced search functionality for easy content discovery
Inaugural Artist Spotlight
The series debuts with Gigi Perez, who has built a significant presence on TikTok since 2019 with:
- 1.1 million followers
- 20.8 million likes across her content
- "Sailor Song" reaching 8.3 million video creations
- Over 22 billion views of content featuring the track
Platform Integration
TikTok has created a dedicated Behind The Breakthrough Hub, functioning as an in-app wiki that highlights:
- Featured artists and their trending tracks
- Collaborator spotlights
- Top-performing content
The new series demonstrates TikTok's commitment to showcasing artist development stories and the platform's role in launching music careers. Users can access the experience by searching for "Behind the Breakthrough" within the TikTok app.
