TikTok has launched the Global #ElectronicMusic hub to celebrate and elevate DJs, producers, and artists worldwide. This expansion coincides with the Amsterdam Dance Event (ADE), a significant festival for electronic music. The genre has seen a 70% year-on-year growth in video creations on TikTok, with notable increases in #DnB, #Techno, and #Trance.
Key Highlights
- Global Growth: #ElectronicMusic has experienced a 70% increase in video creations on TikTok, with #DnB up 50%, #Techno up 63%, and #Trance up 73%.
- Community Engagement: The TikTok community actively shares, remixes, and creates trends around electronic music, contributing to its global appeal and infectious energy.
- Artist Success: TikTok has played a crucial role in the success of numerous electronic artists, helping them reach new audiences and build engaged fanbases.
Notable Artists
- Dimitri Vegas: A trailblazer in EDM, blending house, techno, and electronic sounds, and will be the face of #ElectronicMusic across Europe for the next month.
- Hannah Laing: A Scottish DJ known for her energetic sets and coined the term "#DOOF" for her high-energy music.
- Eliza Rose: Gained recognition through her UK #1 hit single 'B.O.T.A. (Baddest of Them All)'.
- Adam Port: Known for his Afrobeats-laced melodic house track, which became a commercial hit due to its virality on TikTok.
- Charli XCX: Her 'BRAT' campaign has become a cultural phenomenon, demonstrating the power of electronic-influenced pop on TikTok.
- Chase & Status: Icons of the Drum and Bass scene, rejuvenating its popularity among younger generations.
- Jazzy: Ireland’s breakout electronic star, known for her hit 'Giving Me'.
- Amelie Lens: A prominent French DJ known for her hard-hitting techno sets.
- Billy Gillies: A Northern Irish DJ whose track DNA (Loving You) became one of 2023's biggest dance hits.
- Deborah De Luca: An Italian DJ known for her hard techno and minimal sound.
- Shygirl: A London-born DJ and singer-songwriter, known for her trending hit 'UCKERS'.
Global Launch
The hub will be active in markets including the UK, Ireland, Netherlands, Sweden, France, Germany, Spain, Italy, Belgium, USA, and Australia from October 21st. It will showcase curated content from established stars and emerging talents in the electronic music space.
About TikTok
TikTok is a leading platform for short-form mobile video, aiming to inspire creativity and bring joy. It connects global communities, helping them discover new trends and celebrate creativity across genres.
