TikTok Announces New Safety Measures and Data Security Initiatives for European Users

November 27, 2024 at 5:19:35 PM

TL;DR TikTok announced updates from their European Safety Forum, focusing on enhancing safety for their 175 million European users. They are restricting beauty filters for under-18s, partnering with NGOs for mental health support, and progressing on Project Clover for data security. TikTok is also focusing on age assurance, removing underage accounts, and using machine learning to detect them. They are expanding in-app helpline resources.

TikTok Announces New Safety Measures and Data Security Initiatives for European Users

TikTok has announced several updates aimed at strengthening safety for its 175 million European users.

Safety Measures and Age Assurance

TikTok is implementing restrictions on beauty filters for users under 18. The platform is also enhancing age assurance measures, including:

  • Neutral age gate
  • Restrictions on creating multiple accounts with different birthdates
  • Technology to detect underage accounts
  • Specialist moderators to review suspected underage accounts

Mental Health Support

TikTok is partnering with NGOs across Europe to provide in-app mental health support for users reporting harmful content. This initiative includes connecting users to local helplines for issues like suicide, self-harm, hate, and harassment.

Project Clover and Data Security

Significant progress has been made on Project Clover, aimed at enhancing data security for European users. Key milestones include:

  • Data migration to a new data center in Norway
  • Continuous monitoring by NCC Group for cybersecurity

Community Feedback and Effect Changes

In response to feedback from teens and parents, TikTok is rolling out changes to effects:

  • Age-restricted appearance effects for users under 18
  • More information on how effects alter appearance
  • Updated guidance for creators on potential unintended outcomes of effects

Investment and Future Plans

TikTok has invested nearly €2 billion globally in safety efforts and plans to continue these investments. The platform aims to foster a culture of authenticity, respect, and support, ensuring it remains a safe and engaging space for its European community.

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