TikTok has announced several updates aimed at strengthening safety for its 175 million European users.
Safety Measures and Age Assurance
TikTok is implementing restrictions on beauty filters for users under 18. The platform is also enhancing age assurance measures, including:
- Neutral age gate
- Restrictions on creating multiple accounts with different birthdates
- Technology to detect underage accounts
- Specialist moderators to review suspected underage accounts
Mental Health Support
TikTok is partnering with NGOs across Europe to provide in-app mental health support for users reporting harmful content. This initiative includes connecting users to local helplines for issues like suicide, self-harm, hate, and harassment.
Project Clover and Data Security
Significant progress has been made on Project Clover, aimed at enhancing data security for European users. Key milestones include:
- Data migration to a new data center in Norway
- Continuous monitoring by NCC Group for cybersecurity
Community Feedback and Effect Changes
In response to feedback from teens and parents, TikTok is rolling out changes to effects:
- Age-restricted appearance effects for users under 18
- More information on how effects alter appearance
- Updated guidance for creators on potential unintended outcomes of effects
Investment and Future Plans
TikTok has invested nearly β¬2 billion globally in safety efforts and plans to continue these investments. The platform aims to foster a culture of authenticity, respect, and support, ensuring it remains a safe and engaging space for its European community.