TikTok has extended its custom thumbnail upload feature to mobile devices, now allowing users to select images from their phone's gallery on both iOS and Android apps. This functionality, previously available only on the web desktop version, gives mobile users more control over their content presentation.
Key points of the update:
- Users can now choose any image from their phone's gallery as a video thumbnail.
- The feature is available on iOS and Android TikTok apps, in addition to the existing web desktop option.
- Custom thumbnails can potentially improve click-through rates and video discoverability.
This mobile expansion aligns TikTok's app capabilities with its desktop version, providing a more consistent experience across platforms. It's particularly beneficial for the majority of TikTok users who primarily create and upload content via smartphones.
The ability to upload custom thumbnails is expected to be especially useful for educational content, tutorials, and other formats where an explanatory or eye-catching image might better represent the video's content than a single frame from the video itself.
By bringing this feature to mobile, TikTok enhances the creative toolkit for its on-the-go content creators, potentially impacting how users design their content strategy on the platform.