The Facebook ads Traffic objective is aimed at directing people to a specific destination such as a website or an app. This objective is suitable if the goal is to:
- Direct individuals to a website or app.
- Boost conversations on platforms like WhatsApp or Messenger.
- Prompt people to call a business.
- Display ads to those most likely to click on them.
This objective can be particularly beneficial in scenarios like promoting a flash sale in a shop or directing potential customers to a webpage detailing services, thereby driving traffic to these destinations.
