Summary
Meta is testing its AI chatbot on WhatsApp in India and incorporating AI into Instagram's search bar. The search initiates a DM conversation with Meta AI, using pre-loaded prompts. This could enhance content discovery on Instagram, such as finding related Reels. While Meta confirmed the Instagram AI experiment, it didn't clarify if generative AI is used in search. The objective is to enhance Instagram's search quality and discoverability, potentially displaying posts in search engine results.
