March 19, 2024 at 2:09:39 PM
Marketers often overlook adding new campaigns to video views, image, and lead gen form audiences in LinkedIn Ads, stunting retargeting audience growth. Retargeting audiences can be built via website visits, ad engagements, video views, Lead Gen Form interactions, and more. After creating ads, it's crucial to nurture and convert interested parties by sorting audiences by engagement and associating new campaigns with these audiences.
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