March 06, 2024 at 6:11:58 PM
Switching to manual bidding on LinkedIn Ads led to a 65.5% increase in clicks and a 52.7% increase in impressions. Impressions served to Director roles and larger companies also increased. The campaign aimed to familiarize unengaged accounts with the SaaS brand for retargeting campaigns and facilitate responses for sales teams. Manual bidding proved more efficient in this case.
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