Looker Studio has expanded its data analysis capabilities with the addition of new asset location fields for Google Ads and New Search Ads 360 connectors. This update enhances the ability to analyze and report on location-based advertising data.
New Asset Location Fields:
- Address line 1
- Address line 2
- Business name
- City
- Country code
- Phone number
- Postal code
- Province
These fields are now available for use in reports and dashboards created with Looker Studio, providing more granular location data for ad assets.
Applicability:
The new fields are accessible through:
- Google Ads connector
- New Search Ads 360 connector
This update allows marketers and analysts to create more detailed reports on location-based ad performance, potentially improving insights into regional advertising effectiveness and helping to refine location-targeted campaigns.
Users of Looker Studio can now incorporate these new fields into their existing reports or create new analyses focusing on the geographical aspects of their advertising efforts.
