LinkedIn has announced significant updates to its video features, responding to a remarkable 36% year-over-year increase in video viewership on the platform. The professional networking giant revealed that video creation is growing at twice the rate of other original post formats.
New Discovery Features
The platform has expanded its video discovery capabilities across both mobile and desktop experiences. Following the successful launch of the full-screen vertical video experience on mobile last summer, LinkedIn is now bringing this feature to desktop users. The company has also introduced:
- A dedicated video tab on mobile
- 'Videos For You' module in the feed
- Video discovery in search results through swipeable carousels
Enhanced Engagement Tools
To help creators maximize their video impact, LinkedIn has implemented several new engagement features:
Profile Preview Integration The new full-screen video player now includes a snapshot of the creator's profile, allowing viewers to preview other videos without leaving the player.
Improved Following Mechanism A more prominent follow button has been added to the full-screen video player, making it easier for viewers to connect with content creators.
Analytics Enhancement Creators can now track average watch time metrics to better understand audience engagement and optimize their content strategy.
Platform Growth and Success Stories
The platform's video enhancement comes amid impressive user success stories. Notable examples include:
- Alex Leigh achieving 2 million weekly impressions after three months of video content focus
- Piper Phillips generating 13.8 million views on a single iPhone-recorded video
- Increased adoption by CEOs for corporate communications and earnings announcements
Educational Support
LinkedIn has launched free nano-learning courses to support video creation, covering topics such as crafting compelling hooks, efficient content editing, and leveraging LinkedIn Live Events.
