Summary
Google's algorithm updates in March 2024 targeted low-quality and spam content, affecting SEO strategies. These updates categorized spam into scaled content abuse, expired domain abuse, and site reputation abuse. The changes impacted high-ranking and AI-generated content, causing traffic fluctuations and increased competition in some industries. To prepare for future updates, businesses should prioritize E-E-A-T, focus on user experience, and create question-based content.