Google Shares 4 Image Optimization Tips for SEO

Google has kicked off Season 2 of its "SEO Made Easy" series with Search Relations Advocate Martin Splitt. In the first episode, Splitt focuses on improving website performance through faster image loading, a crucial factor for user experience and SEO.

Splitt outlines four key tips for optimizing image loading:

1. Image Formats: Choose appropriate web-friendly formats for your images.

2. Compression Settings: Utilize optimal compression to reduce file sizes without significant quality loss.

3. Responsive Sizing: Implement responsive image sizing to ensure proper display across various devices.

4. Lazy-Loading: Use lazy-loading techniques to defer the loading of off-screen images.

Watch the video below to know more.